Guaranteed Behavioral effects
In a study of the University of Glasgow and the Greater Glasgow Health Board, found that placement of a motivational poster that promotes stair use in front of an escalator and a parallel staircase, which is reflected on a better physical and mental health. The motivational posters have a behavioral effect, with this effect decreasing back to zero gradually over a period of weeks after the removal of the poster. On the other side, parodies of motivational posters, generally known as demotivational posters or demotivators have become an Internet meme, which spreads viral and it has been reflected on changing the readers behavior and way of thinking.
SUCCESS STORY
Banaja Pharmaceutical Company (BPC) top management felt frustrated from white walls similar to hospitals, requesting to place educational posters to motivate and inspire the sales and marketing forces and to develop their success habits. After placing the posters, the manpower have been much energetic and with much positive attitude.